Plum - Denim at Plum



Denim at Plum

Tuesday Feb. 12 2008

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Denim has become the “go to” cloth for every occasion. Plum has introduced two new denim lines for spring. After reviewing countless styles for our customers we have found the perfect styles for a variety of body-types. Plum has now added the Mavi and Levis lines to our very popular Lois jeans.

In late Fall 07 Plum introduced Mavi. It was a huge success. Mavi is that “hard to find” higher end denim that everyone wants but doesn’t come with the “sticker shock” of high end designer lines. Renowned for their wide range of fits and washes, Mavi prices out under $100! With more than six styles offered at Plum the two favorites are sure to be the Zoë boot-cut and the Abbie deco-flap. We are so pleased with Mavi that Plum is also carrying a variety of Mavi twill cargo crops and shorts.

Levi's is the iconic denim line that crosses all age groups with its famous fits. Plum is presenting two of the three divisions of Levi's. In the Red tab division the 518 is the most popular fit of all the Levi's brands. Plum carries both a dark and a medium wash in the 518 plus the 504. Spring ‘08 Levi's have made their Premium line available outside of their own boutiques. This line is premium in name only. Like the Mavi, it has the look of the high-end designer lines without the designer price. Plum is carrying three styles in the Premium line.

The Lois brand has been a perennial favorite of the classically fashionable customer. To date Lois’s Bianca style has been a huge favorite for women who want a trendy look without baring their midriff. Lois is a mid-rise boot cut jean that Plum is carrying in several washes. The spring highlight is a rich indigo super lightweight stretch-denim.

Plum is showing denim in shorts, crops and skirts, in addition to the 5-pocket jean. Back by popular demand is the Lois Ester Crop in both a light and dark wash.

Check out our website to view some of the great styles that are in stores right now.

view the styles
see how jeans are made

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