Plum - Plum Showcases Emulates Mad Men Style with Fall Lines



Plum Showcases Emulates Mad Men Style with Fall Lines

Thursday Sep. 16 2010

Plum Showcases Emulates Mad Men Style with Fall Lines

Canadian retailer Plum turns to suits and separates inspired by the hit series Mad Men

Vancouver, BC – Canadian retailer Plum is shifting its focus to a more classically appealing look this fall as suits and separates return. Inspired by Mad Men, AMC’s hit series that showcases the lives of New York City ad executives in the 1960’s, Plum is encouraging Canadians to dress up for the office again. 

A more competitive workforce and influences such as Mad Men, are leading us into fall 2010 with more structured, classic looks. We can’t all have a boss that looks like Don Draper but whether you want to mimic the Madison Avenue style of Mad Men or are simply looking to revamp and restyle your office basics, Plum’s fall line helps you accomplish a look that is both office appropriate and will have people talking at the water cooler.

Whether you want to emulate the looks of office maven Joan Holloway or the ever-chic Betty Draper, Plum is featuring classic items that can work for any workplace. Secretary turned PR guru Peggy Olson is the shows latest fashion icon, sporting Chanel inspired pieces. You can peek into Plum and try on the Chanel inspired Tobias coat to get the same look. 

Plum’s head designer Claudia Agusti commands the hot items for each season and designs many of the fall styles on the racks at Plum. Although the West Coast has a reputation for casual office wear, Claudia predicts popular culture figures such as the cast of the aforementioned Mad Men or Upper East Side inspired Gossip Girl characters are leading consumers to step up their professional attire.

About Plum: Plum is proudly Canadian with a 28 year reputation for quality women’s fashions. With locations in Calgary and across British Columbia, Plum strives to nurture individual style. Almost fifty percent of Plum’s product is designed in house and manufactured in Vancouver. Plum is ahead of the curve and believes that quality style can be worn by all women

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Carine Redmond
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