Plum - Plum in The Province on May 24, 2007



Plum in The Province on May 24, 2007

Tuesday Jun. 12 2007

Fashionistas celebrate success

Plum, Leone have established themselves as Vancouver shopping destinations

Ashley Ford, The Province
Published: Thursday, May 24, 2007


Plum is truly a business that bears fruit.

The Vancouver women's fashion store is celebrating 25 years in business. Over that period it's indelibly etched itself and its products into Western Canada's retail-fashion industry.

Plum was launched by owner Kate O'Brien with just $5,000 in a 750-square-foot vintage shop in Kitsilano. In 1983, her husband Ed des Roches joined the company. He handles the finances and O'Brien leads the design team and is head buyer.

The store quickly bloomed from its seedling stage and today offers its own private labels and a variety of fashionable lines at nine locations in the Lower Mainland, Victoria, Kelowna and Calgary.


Read the entire article online on by clicking here.

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